As a gym owner, this is something I’ve had to ask myself. Generally, on a culture level, we “trust the experts”. It just makes sense, right? If you’re very sick, you see a doctor. If you have a business, you get an accountant. If you’re going on trial, you hire a lawyer. If you’re building a house, you hire a contractor that specializes in building houses. If you’re child needs help with Chinese, you hire a Chinese tutor. If you’re building a software, you hire a software engineer. If you need a new engine, you go to a mechanic. If you want to lose weight, you go to google, read a bunch of nonsense, and then with zero experience go do dangerous movements in an open gym with zero help. We’re trying to change that. If you want to lose weight, get strong, get out of pain – whatever your...
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